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Memory Lane 


lllustration, identity, packaging, environmental, motion

Memory Lane is a conceptual restaurant that serves the customers’ favorite dishes from their younger years. 

Using illustrations and a combination of serif and script typefaces, the identity plays on nostalgia, humor, and variety. Keeping a greyscale scheme was vital in order to emphasize the inclusivity and unlimited range of the restaurant’s offerings.

In this project, I included promotional, packaging, environmental, and merchandise designs.