JOS Mundo

Poster design, motion design

I designed a new hero graphic for JOS Mundo’s website home page using images from the brand’s past and most recent campaigns. I appealed to the brand’s esoteric nature by playing with color, texture, and layers. The goal was to reflect the JOS Mundo’s tropical roots, which I approached using image interpolation. By using photographed images as building blocks, I created a composite visual that wielded color and texture as the language in communicating the brand identity.

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