Here, in Lumban Dito sa Lumban
Editorial, identity, poster design
“Dito sa Lumban (trans. Here, in Lumban)” is a conceptual exhibition focusing on the hand-embroidery work of the town of Lumban in Laguna province of the Philippines. Known as the “Embroidery Capital of the Philippines,” local artisans are known for their fine hand-embroidery (or “burda” in Tagalog) work on Piña (pineapple fiber) and Jusi textiles. Referencing these cultural points, I designed an exhibition identity that concentrates on the intricacies of the practice, particularly the materiality and process.
The design features a prominent gray-scale color scheme to call back to the traditional off-white/white palette of the embroidering. The type is a reference to the romantic and intricate nature of the embroidery, with the heading using a script typeface. Concentrating on the lace images, the proofs of concept also feature repeated rectangular shapes to simulate a frame.
The design features a prominent gray-scale color scheme to call back to the traditional off-white/white palette of the embroidering. The type is a reference to the romantic and intricate nature of the embroidery, with the heading using a script typeface. Concentrating on the lace images, the proofs of concept also feature repeated rectangular shapes to simulate a frame.
![](https://freight.cargo.site/t/original/i/a3efd2eeb914a1b2bbffbea7686f427f7ef9b266cdbdcce683512ab9836a0539/lumban_billboard.jpg)
![](https://freight.cargo.site/t/original/i/f93a86d98d501637cbf72a801a1ff600991d32178e0ad1ed1c040c60befad3d4/lumban_outdoor_poster.jpg)
![](https://freight.cargo.site/t/original/i/7a2ba0b20fe23b46a6af3a27294c76e267d838e7d75165e9691576bd8e269695/catalog_mockup_3-min.png)
![](https://freight.cargo.site/t/original/i/0c99368a837b7085a08392039f94080a1444e339865c59b322717ff44fc78880/catalog_mockup_1-min.png)
![](https://freight.cargo.site/t/original/i/ba4d7bd2aa18a0d64998e10e41b59837e0b82e78d7a5f8cb0bade7ce709cbf61/catalog_mockup_5-min.png)
![](https://freight.cargo.site/t/original/i/a75d8b5f9b9a2a26d425f60290f9ff07f5f842ffbd3f2fb4f96fb7ee2249afa7/catalog_mockup_7-min.png)
![](https://freight.cargo.site/t/original/i/6b95a1e27e12b26cb586445fc97947a05900cc9c16cfb6598597aac72a04848e/catalog_mockup_9-min.png)
![](https://freight.cargo.site/t/original/i/30f419dcca0826b4a84e5f9c3af5d2ff85ca9184cda145efba5ffa91f94cb6f0/catalog_mockup_11-min.png)
![](https://freight.cargo.site/t/original/i/4933c16ad69245520862e61c75fd9b5e53d4ac677344bad87c00eea1f4815424/lumban_postcard.png)
![](https://freight.cargo.site/t/original/i/9a1c7a4e24306544f6485ef08bf9bf96f38af3e6afb931979904b38b12711cff/lumban_notebook.png)
![](https://freight.cargo.site/t/original/i/e097f950961478e5bb163185671771a4a215450d169cfd08a2ec7e1d3fbc2088/lumban_tote.png)