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Among My Swan


Identity, packaging, environmental, poster design

This project is an identity study of Mazzy Star’s third album Among My Swan. Playing with alternative rock, neo-psychedelic, and dream pop genres, the record captures the group’s melancholic and mysterious sound. Using muted colors, high contrasts, a neo-classical typeface and script, as well as 19th-century paintings of swans, I created a new visual system for the record.

The project includes promotional posters, merchandise, and record designs.

Paintings and illustrations by Alexander Nyulassy, Olaf Willums