A Cup of Joan
ldentity, packaging
“A cup a day, keeps the musings in play!” A Cup of Joan is a New York City-based coffee shop that draws inspiration from iconic female literary figures and celebrates feminine sensibilities. Taking its name from Joan Didion, this unique establishment aims to create an inviting and intellectually stimulating environment where patrons can enjoy exceptional coffee while paying tribute to iconic female literary figures.
The visual identity is both refined and approachable, capturing the essence of A Cup of Joan as a sanctuary for literary enthusiasts and coffee aficionados. To embody this idea, I used ink blots, a muted color palette, and literature-related visuals, making for a perfect spot for those who appreciate the finer things in life, from a thoughtfully brewed cup of coffee to the profound musings found in the pages of a book.
The visual identity is both refined and approachable, capturing the essence of A Cup of Joan as a sanctuary for literary enthusiasts and coffee aficionados. To embody this idea, I used ink blots, a muted color palette, and literature-related visuals, making for a perfect spot for those who appreciate the finer things in life, from a thoughtfully brewed cup of coffee to the profound musings found in the pages of a book.
